February 2013 Academic & Specialist Indiana University Press

Pink and Blue: Telling the Boys from the Girls in America Jo B Paoletti

Pink is for boys and blue is for girls—in the late 19th century, that is. Looking at a variety of fashion trends throughout history, Pink and Blue uncovers the truth about the gendering of colors through advertising, catalogs, dolls, baby books, mommy blogs, and other popular media.