Times change. Technology changes. Menus change. And so the guidelines for men must be adjusted. That’s why Esquire: The Rules is back in an all-new edition, with all-new proclamations, restrictions, exhortations, and nuggets of essential advice. From sex and women (Rule No. 870: Nobody makes a sex tape and comes out of it a winner) to drinking and dining (Rule No. 56: Saying “Allow me” without actually reaching for the check does not suggest sincerity), work and leisure, and health and fitness, Esquire: The New Rules for Men defines the codes every successful man needs to live by now.