Emporium: Selling the Dream in Colonial Australia
Paperback | Mar 2015 | National Library of Australia | 9780642278685 | 192pp | 300x225mm | Temporarily unavailable | GEN | AUD$49.99, NZD$59.99
A new wonder cure….the latest fashion…a revolutionary
gadget….few can resist the siren song of advertising, and our colonial
ancestors were as susceptible as we are. Perhaps that electric hair brush
really could help to cure baldness, and wouldn’t it be wonderful if those
strange new cannabis cigarettes did relieve asthma? Advertisements appeared in
the first issue of Australia’s first newspaper in 1803, as unscrupulous
manufacturers and retailers vied with each other in making more and more
outrageous claims. Emporium explores
the highways and byways of this neglected aspect of nineteenth-century life in
a book that takes readers on a fascinating journey into the hearts and homes of
colonial Australians. Advertisements for
condoms? It was just a matter of knowing what to look for.
Humorous – quirky – fascinating – you will find this book compulsive!