Leading Change in a Web 2.1 World

Recent advances in Web 2.0 technology enable new leadership processes and techniques to create great value for organizations. In this important new book, management expert Jackson Nickerson proposes a combination of processes and techniques utilizing Web 2.0 technology, which he refers to as Web 2.1, that will not only lead and direct change in an organization but actually accelerate it. He calls these processes and techniques 'ChangeCasting.' Leading Change in a Web 2.1 World provides new insights into why people and organizations are so difficult to engage in change.